Benny Binion was a mobster from Dallas, Texas. He was a moonshiner, ran an Italian Lotto, and ran a network of private dice games. By 1936 he gained control of most of the gambling operations in Dallas and had protection from a local politician. He moved to Las Vegas after WWII when the Chicago Outfit took over Dallas. He first became a partner of Las Vegas Club, but left after a year. He then opened the Westerner Gambling House and Saloon, which he sold due to conflicts with the other partners. In 1951 he purchase the Eldorado Club and Apache Hotel and rebranded them as Binion's Horseshoe Casino. This would be the start of his successful Las Vegas career. His casino became popular for having high bet limits. He was an innovator and marketing genius. He began offering comps to all players not just high rollers. He was know for his generosity towards players. The Horseshoe Casino would offer a popular late night $2 steak special. He created a tourist attraction o...